Phone: 805-886-8140

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Craftsman
05
Apr

Sears to License Brands- WSJ

April 5, 2012
Consistent with the evolution of Sears (SHLD) the company is endeavoring to license three of their key brands to other products and retailers.  Kenmore, Craftsman, and Diehard will be sold at other stores and the brand names can be licensed for other products.  While their exclusivity drove traffic to Sears, the return on invested capital...
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    7242 East Cortez Rd
    Scottsdale, AZ 85260
    Phone: 805-886-8140
    Fax : 949-335-9784

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