Ron Johnson is intelligently offering free Sunday haircuts for kids from kindergarten to sixth grade at J.C. Penney. The company is aggressively remodeling its stores to a cleaner “store within a store” look. By appealing to mothers with a free haircut for their children, J.C. Penney is attracting some of its prime target market to at least see the new store layout, and to shop while they are there. This is essential to energize the J.C. Penney brand.
http://money.cnn.com/2012/09/10/news/companies/jc-penney-haircuts/index.html?hpt=hp_t3
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